Our mission: From seed to plate

Our mission is to enrich delicious and nutritious meals with the cream of the crop vegetables we grow. We can realise this goal through our unique combination of expertise; from the seed in the ground to the vegetables on the plate, our passionate people and our innovative strength. In this manner, we ensure that everyone can rely on the sustainable availability of pure, fresh and delicious vegetables.

Sustainability is in our very DNA

Sustainability is part of our organisation's DNA. We are a leader in the field of sustainability and we aspire to be a role model for our market. Every day, we strive to go the extra mile for people and the environment: from seed to plate. We take concrete action by centring our approach to sustainability around two strategic pillars: Happy & Healthy Earth and Happy & Healthy People.

Innovation in agriculture and vegetable production

Our innovative strength

Our innovative strength ensures we never stagnate and can continue achieving our mission as we head toward the future. By looking at the needs of the market, we develop new concepts, either on our own or in close collaboration with retailers. In doing so, we stay innovative and inspirational for customers and consumers alike.

A healthy work environment

Let's not forget about the passion of our people! Our partners and our employees are our organisation's most valuable assets. We make sure the employment conditions are good and the work environment is safe. To preserve the many years of experience and knowledge within our organisation, we provide training programmes and courses for our staff and the farmers we have partnered with. Furthermore, we recognise our employees’ strengths and ambitions and stimulate their personal growth. We believe happy and satisfied employees are a key component of any healthy work environment!

Inspiration for delicious and healthy meals

We believe our vegetables contribute to a healthy and happy life. That is why we love to inspire consumers with recipes and tips on how to use our vegetables in the most delicious meals. We work together with foodies and food bloggers to get even more people excited about the limitless possibilities of vegetables.

Your ideal partner for fresh vegetables

Driven, smart and curious; these core tenets play a key role in everything we do. These values allow us to live up to our ambition of being a trusted, prominent and inspirational market leader in the vegetable market. Combining the knowledge of our customers and consumers with our knowledge of and experience with sustainable farming makes us an ideal collaboration partner.